Thought leadership

I help companies and executives make their voice heard and showcase their expertise with compelling viewpoints and insight-led commentary, articles and reports.

Drawing on over ten years of experience in writing and commissioning thought leadership content, including as managing editor of The Grocer, I offer practical support and guidance on all aspects of thought leadership, from strategy and idea generation to copywriting.

Typical questions I help clients with include:

  • Can you help us get started with thought leadership and advise on the right topics, messages and outlets for us?

  • Can you help us find and develop ideas for thought leadership?

  • Can you interview our senior execs and turn their latest thinking into thought leadership content?

  • Can you be a sounding board, sense-check our viewpoints and help sharpen our thinking?

  • Can you help us keep on top of what others in our space are saying and identify emerging talking points?

  • Can you help us find a way to be bolder and more outspoken without freaking out corporate comms, legal or our customers?

  • Can you help us get an opinion article published in the press by finding compelling angles and news hooks?

  • Can you help increase our share of voice in features and category reports by bringing thought leadership to our commentary?

  • Can you ghostwrite an article, report, newsletter or whitepaper for us?

  • Can you upskill our senior execs, internal comms team or clients on thought leadership?

Get in touch to explore how I can support your thought leadership efforts. I work on ad hoc projects as well as on a retainer basis.

Julia’s work is outstanding. For a couple of years, she’s been providing us with well-researched blog articles and hosting our podcast The Digital Shelf Cast for thought leaders in the consumer goods industry. An incredibly talented and experienced writer and editor as well as an engaging and likeable podcast host, Julia never fails to deliver on time and to superb quality. We can whole-heartedly recommend working with Julia.

— Josi Mathar, efundamentals

Book a thought leadership masterclass with Julia

Looking to get started with thought leadership or increase your impact as a thought leader? My masterclass can help.

Based on my experience of commissioning and editing opinion articles for The Grocer, I’ll teach you what makes for a strong viewpoint and how to become a leading voice and go-to expert in your sector.

You'll discover how to spot thought leadership opportunities in your day-to-day as well as news and current events, find interesting angles and refine your thinking for maximum impact. We'll also cover how to structure thought leadership pieces and pitch opinion articles to publications.

Need something more bespoke? Drop me a line to discuss how I can create a custom thought leadership masterclass for your team.

“I thoroughly enjoyed my time with Julia and the thought leadership and opinion writing masterclass. The sessions with Julia were good fun and really engaging; her experience in this area really shines through. The course had great examples of good writing and the practical work allowed you to work on your own writing style with really useful editorial input from Julia. I was really impressed with how much my own writing improved over the duration of the course.”

— Howard Radcliffe, EFFP