Advisory and consultancy

I offer strategic advice and consultancy services on all aspects of B2B communications, media relations and content. As a former trade journalist with 15+ years of experience, I know exactly what gets the attention of editors and readers. I provide clear, actionable advice to help companies get traction in the trade media and raise their profile within the food and grocery retail sectors.

Whether you're a brand, manufacturer, tech company or PR agency, I can help you refine your B2B comms, navigate the trade media landscape and increase your chances of getting coverage.

Here are some common questions I help clients with:

  • What makes a strong story for the trade press?

  • Are we likely to get coverage for this announcement? Why/why not?

  • Which titles should we focus on and how do we adapt our messaging for different audiences?

  • Can you do an audit of our current trade media coverage and identify strengths, weaknesses, opportunities and threats?

  • Why are our competitors achieving better share of voice than us?

  • What's a good idea for a thought leadership article and how do we pitch it?

  • How can we get one of our senior execs interviewed or profiled?

  • How do we get our experts quoted in features and category reports?

  • Can you upskill our consumer team so they can handle trade PR with confidence?

My consultancy packages

In addition to bespoke work, I have two specific consultancy packages you can book.

Coaching calls

I offer monthly coaching and strategy calls on a six or 12-month retainer. These are a great option for senior executives looking to raise their own personal profile, smaller brands and agencies, or those who want to do their own trade PR but could do with some strategic direction, additional ideas and a pair of fresh eyes.

With coaching calls, you get an hour a month to make meaningful progress on an important aspect of your trade comms, PR or content strategy, whether it’s brainstorming ideas for thought leadership, fine-tuning a speech, finding the right angle for a press release or maximising your share of voice in a feature or category report.

Coaching call packages cost £1,500 + VAT for six months and £2,400 + VAT for 12 months.

Trade media and content audit

As part of a trade media and content audit, I review your (or your client's) current presence in the trade media and any thought leadership content you already have on your own website or LinkedIn.

I provide detailed written feedback, identify strengths, weaknesses, threats and opportunities, and offer strategic recommendations.

My standard rate for trade media and content audits is £2,150 + VAT.